Ranking all 10 Doritos Super Bowl ad contest finalists
Doritos’ “Crash the Super Bowl” contest is back. Since the 2006-07 season, the finger-staining chip maker has crowdsourced its Super Bowl ads. This year, there are 10 finalists duking it out for a $1...
View ArticleWatch 5 of the best Super Bowl commercials from 1990
In 1989, the USA TODAY Ad Meter debuted. Since then, thousands of people around the country have rated Super Bowl commercials on a 1-10 scale. Here are five spots that fared well in 1990: 1. Nike:...
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Watch Newcastle's brilliant Super Bowl commercial spoof
This week, Doritos launched its annual “Crash the Super Bowl” campaign, a crowdsourced commercial contest pitting 10 finalists against one another. The two ads that receive the most votes will air...
View ArticleWatch 5 of the best commercials from 1994
In 1989, the USA TODAY Ad Meter debuted. Since then, thousands of people around the country have rated Super Bowl commercials on a 1-10 scale. Here are five spots that fared well in 1994: 1. Pepsi: A...
View ArticleElizabeth Banks judged Doritos' Super Bowl commercials
Doritos recently announced the 10 finalists of its annual “Crash the Super Bowl” contest. Actress and filmmaker Elizabeth Banks, who’s directing the upcoming Pitch Perfect 2, helped judge the ads. Last...
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Watch the 10 highest-rated Super Bowl commercials in Ad Meter history
We’ve already reviewed all 26 Ad Meter-winning Super Bowl commercials. Now it’s time to focus on the cream of the crop. The 10 highest-rated spots in the history of the competition are similar in one...
View ArticleThe 10 best Super Bowl XLIX commercials, according to Ad Meter
The 2015 Ad Meter is in the books! Nearly 7,000 ad enthusiasts rated this year’s ads on a 1-10 scale. Here are the 10 best spots, according to their aggregate rankings. For full results, see all 61...
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The top 5 Super Bowl XLIX commercials for men are different than the top 5...
Courtesy of Budweiser Nearly 7,000 men and women participated in the annual USA TODAY Ad Meter. While there was some crossover, it’s interesting to see how the genders voted differently. Let’s start at...
View ArticleWatch the 10 'most engaging' Super Bowl XLIX commercials
Thousands of USA TODAY Ad Meter participants rated all 61 Super Bowl XLIX commercials on a 1-10 scale. The prestigious annual competition is based not on total votes, but on viewers’ opinions toward...
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One of these three Doritos ads will air during Super Bowl 50
Courtesy of Doritos In September, Doritos announced that 2016 would be the last year of its Crash the Super Bowl contest. The annual competition, for which up-and-coming filmmakers have made Doritos...
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The 5 best Super Bowl 50 commercials on Ad Meter
Courtesy of Hyundai The 28th annual USA TODAY Ad Meter is in the books. Here are the top five finishers: 1. Hyundai, “First Date” Score: 6.91 2. Heinz, “Wiener Stampede” Score: 6.64 3. Doritos,...
View ArticleWATCH 3 Super Bowl LII ad teasers
Advertisers haven’t yet revealed very much about their Super Bowl LII campaigns. But some have provided a sneak peek at their commercials. Here are three teasers for commercials you’ll see on February...
View ArticleWATCH Peter Dinklage and Morgan Freeman battle rap in a Doritos vs. Mountain...
Doritos and Mountain Dew have enlisted Game of Thrones star Peter Dinklage and Oscar winner Morgan Freeman to appear in their Super Bowl LII ad. The 60-second spot is split into two parts. The first...
View ArticleAd Meter rewind: 5 of the best spots of 2013
Taking another trip down Ad Meter Memory Lane, we’re turning back the clock to 2013, the last time the San Francisco 49ers played in the Big Game. Super Bowl XLVII—the battle of brothers John and Jim...
View ArticleSuper Bowl commercial rush with YouTube's AdBlitz: What's trending in the...
Super Bowl Sunday is right around the corner, and the list of commercials that will star on the biggest stage is growing by the minute. It’s a rush to Miami—which is the perfect time to see what’s...
View ArticleWATCH Doritos' Super Bowl commercial stars Lil Nas X, Sam Elliott in Wild...
Doritos has become a stalwart in the world of Super Bowl advertising in recent years — and 2020 is no exceptioin. The brand decided to head west with its 60-second Super Bowl spot this year, using...
View ArticleThe top 5 Super Bowl LIV ads, according to Ad Meter
Super Bowl LIV is in the books, ending with a big win for the Kanas City Chiefs. Now, only one more thing remains to be decided—what ad took home the top spot in USA Today’s 2020 Ad Meter rankings?...
View ArticleSpot ON: The top 5 Ad Meter spots are continuing to rack up views on...
While Kansas City continues the Super Bowl feeling—partying into this week with uncontainable pride—the commercial rush continues for the spots that were ranked in this year’s USA Today Ad Meter. Based...
View ArticleBest of Ad Meter 2020: 5 highest-rated snack commercials
What’s a Super Bowl without snacks? More so, what’s a Super Bowl without a few memorable snack commercials? From the salty to the sweet, the cheesy goodness and the chocolate-covered delights, let’s...
View ArticleAd Meter rewind: 5 of the best spots of 2013
Taking another trip down Ad Meter Memory Lane, we’re turning back the clock to 2013, the last time the San Francisco 49ers played in the Big Game. Super Bowl XLVII—the battle of brothers John and Jim...
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